Onyx Commerce
Challenge
Onyx Commerce is a leading TikTok Shop agency based out of the UK, support brands on elevating their Social Commerce strategy. A core component of this revolves around exposure to TikTok Shop data, made available primarily through the TikTok Seller Central UI but increasingly through more custom API / endpoints. Onyx wanted to find a way to drive efficiency through the ingestion of TikTok Shop data into their own centralised systems.
Approach
The initial setup involved invoking the TikTok Shop data via API, enabling specific scripts to capture data againsts different cuts of granularity including Affilate, Samples & overarching GMV datasets. To standardise this, a base template was devised with the flexible ability to call data as required based on defined data ranges. To evolve this further, the data was then built into a streamlined, automated Weekly template deck, to visualise the raw data extracts into a client facing output.
Results
From the initial proof of concepts, this automation function has signficantly sped up the ability to gather insights from TikTok Shops. But even more fundamental has been the time taken to build out weekly reporting & insights per brand, going from several hours to a couple of minutes. This enables the team to concentrate on more strategic work whilst having full exposure to the data to optimise the social commerce strategy with.
“Jonathan has been fantastic to work with and has played a key role in helping us evolve how we use data, automation and technology at Onyx. We initially engaged Jonathan to develop our technology roadmap, helping us identify and prioritise the most business critical opportunities across data infrastructure, automation and AI. A key part of this has been automating our weekly business reporting across multiple clients, saving significant time across our account teams while creating a more scalable, consistent and standardised approach to performance reporting.
What sets Jonathan apart is his ability to combine strategic thinking with hands-on execution. He doesn’t just identify opportunities; he takes ownership and makes things happen. He’s incredibly receptive to feedback, takes direction on board and consistently delivers solutions that reflect what we’re trying to achieve as a business.
He’s also been proactive in challenging our thinking and identifying opportunities beyond the immediate priorities. He’s taken the time to really immerse himself in the TikTok Shop and social commerce space, developing a strong understanding of our business model and bringing valuable perspectives, particularly around measurement, data infrastructure and how we can use technology to drive better commercial outcomes.
Jonathan has worked effectively across our account management, leadership and technical teams, bringing stakeholders together, challenging where needed and pushing for better access to the data and infrastructure required to move things forward. The processes and systems he has delivered have helped level up and standardise how our teams work, which is crucial to scaling an agency effectively while maintaining quality and consistency.
Ultimately, Jonathan brings a combination of strategic thinking, technical expertise and a genuine ability to get things done. He’s helped us move beyond solving immediate operational challenges towards building a much more scalable, data-led and AI-enabled business. I’d highly recommend him to any organisation looking for someone who can both shape the strategy and deliver against it.”
