Geneanet
Challenge
Geneanet are a genealogy brand based out of Paris, France that offer consumers an European centric offering to family history. To support their subscription goals, they run Paid Search marketing but had the intention to in-house this.
Approach
An audit was carried out on legacy paid search and tracking. After updates, Paid Search was managed for 3 months with weekly insights and testing. Upskilling was provided across 4 key concepts: Google Ads, SA360, Google Analytics & Search Best Practices.
Results
Geneanet saw a material impact holistically, including refined search buying, mid-funnel Demand Gen campaigns, and evolved ad copy. Strategic testing provided key learnings during a highly competitive Q4 promotional period.
“We worked with Jonathan to manage our Paid Search activity for Q4 2025. After auditing legacy setup & evolving both the paid ads setup alongside the conversion tracking, we saw a significant improvement in our core performance indicators Year over Year. Jonathan provided us with a greater transparency into our activity, complete with upskilling to be able to execute this in-house long term.”
