MarTech Matrix
Martech Matrix - A custom curated set of interactive comparison tables, that deepdives into different capabilities / features for a chosen marketing area.
Demand Side Platforms (DSP)
Comparing the biggest programmatic DSPs globally across their key capabilities.
Paid Social Advertising
Comparing the core social media platforms and their advertising offerings.
Advertiser Adservers
Comparing the key advertiser centric adservers for all things creative and reporting.
Ad Verification Partners
Comparing the key 3rd party ad verification partners for all things brand suitability & ad fraud
Customer Data Platforms (CDP)
Comparing the key customer data platforms for leveraging 1st party data at scale
Mobile Measurement Platforms (MMP)
Comparing the mobile measurement platforms for analysing / tracking mobile apps
FAQs
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Martech Matrix seek to consolidate the capabilities / features of a given subject area, to highlight where certain platforms may have an unique selling point or distinct disadvantages over its competitor set.
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These are updated on an adhoc basis, based on updates to individual capabilities within a platform or the acquisition of a solution.
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Yes feel free to get in touch if you want to get a bit more into the weeds of a given platform / capability.
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This leverages a combination of all my historical knowledge from actively leveraging these tools alongside working collateral made available publicly or via account managers.
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A collection of Martech Matrix tables, which are designed to compare the capabilities of different platforms based on key categories.