OTHER KEY CALLOUTS

SOCIAL / SEARCH HIGHLIGHTS 📱

• Meta have released more AI capabilities for Leads goals (Meta)

• Meta have released more capabilities for in-app value optimisation, following the equivalent on web (Meta)

• Google have made a few announcements on how to use their Commerce offerings (Google)

• Google have updated PMAX campaigns with new reporting & targeting capabilities (Google)

• Meta have released a new blog post on how to calibrate attribution with incrementality (Meta)

• Reddit have released a new automated targeting capability for campaigns (Reddit)

• Reddit have released a new Interactive ad format (Reddit)

PROGRAMMATIC HIGHLIGHTS 🌐

• Uber have teamed up with Adelaide & Kantar to release attention metrics on their ad platform (AdExchanger)

• Roku have released an ads API solution (Roku)

• DoubleVerify have released a new AI Verification product that focused on websites built on AI in a fraudulent manner (DoubleVerify)

• Skai have announced a strategic partnership with Kevel for commerce media (Skai)

• Lift360 have announced they will acquire Nativo as a programmatic native ad platform (Nativo)

• Magnite have released a new in-app SDK capability to break into in-app adserving more broadly (Magnite)

IDENTITY HIGHLIGHTS 🆔

• Amplitude have released their version of AI Search tracking (Amplitude)

• Amazon will now charge 3rd parties for accessing the Seller Partner API on behalf of Endemic brands (Amazon)

• ID5 have made their first acquisition in buying TrueData for their ID graph expansion, primarily in the US (AdExchanger)

• IAB Tech Lab have released a new proposal to handle device attestation to reduce fraud (IAB)

• Google have released updates to their user provided data solution on Google Analytics for stronger capabilities (Google)

• Meta have been called out on making large revenue from fraudulent ads / brands (Reuters)