US-Based DTC Supplements Brand
Challenge
The brand were running paid media across Google Ads & Meta with an incumbent agency but wanted to understand whether their setup was best-in-class to deliver the most efficient performance for subscriptions. There was also interest in exploring programmatic buying and improved data visualisation strategies.
Approach
The core output was a thorough audit, taking a deep-dive into both Google Ads & Meta campaigns. Alongside this, training materials were developed on the fundamentals of programmatic strategy and how to integrate it into the existing advertising mix, supported by hands-on data visualisation.
Results
The audit identified and fixed multiple problems with campaign build and Google Analytics tracking. This enabled better reporting and more accurate algorithmic bidding in Google Ads PPC. The presentation was noted as “more advanced” than the incumbent agency’s approach, leading to a full agency review.