US-Based Supplements Brand

Challenge

The brand were running paid media across Google Ads & Meta with an incumbent agency but wanted to understand whether their setup was best in class / able to deliver the most efficient performance for subscriptions to the supplements product. There was also interest in understanding what a potential roll of programmatic buying could be to their advertising mix alongside the best approach to data visualisation.

Approach

The core output took the form of a thorough audit, taking a deepdive into both Google Ads & Meta campaigns with recommendations of what to improve / fix. Alongside this, training materials was built out on the basics of programmatic and how it could fit into existing advertising strategy, alongside data visualisation support.

Results

The audit presented multiple problems with the campaign build and in particular the implementation of Google Analytics tracking. This was fixed as a result of the audit, allowing better reporting / algorithmic bidding in Google Ads PPC activity. The presentation was noted as “more advanced” than the incumbent agency’s approach, leading to a review of the incumbent’s agency support.