Holidu
Challenge
Holidu is a holiday homes rental service spanning multiple countries & sub-brands. Their performance marketing runs across various paid media channels configured across multiple websites, each with separate complexities in regional targeting and infrastructure.
Approach
The core focus was an audit of Display tactics across Google, Criteo, and RTBHouse, alongside Meta Paid Social. The audit expanded into their martech infrastructure, where GTM was the base for measurement strategy.
Results
Delivered 23 strategic recommendations focusing on platform "quick wins" and wider infrastructure evolutions. These updates aligned their display strategy more closely with paid search, driving significant performance efficiency.
“We worked with Jonathan to evaluate our Performance Paid Media on Display & Paid Social across multiple brands. As part of the audit, recommendations were made on how to drive efficiency from the current approach to setup alongside evolution of the martech that powers it. Jonathan got to grips with the complexity of the brand quickly & showcased technical expertise to produce tangible outcomes.”
