Client Case Study
UK-Based Wellness Brand
Challenge
While running ads on Google Ads & Instagram, the brand needed to optimize performance and evaluate their Calendly conversion point. They sought to understand if their tracking setup was robust enough to support long-term growth.
Approach
An audit was carried out across the ad platforms alongside the core website infrastructure of Google Analytics & WordPress. This provided a roadmap of tracking fixes and strategic testing opportunities to drive up top-of-funnel conversion rates.
Results
Achieved several "quick wins" by integrating Google Search Console for SEO insights and shifting to influencer-based imagery. These efforts improved onsite engagement and helped scale sales via a more efficient and targeted advertising approach.