UK-Based Wellness Brand

Challenge

The brand had a website with a Calendly conversion point, which was supported by paid advertising on Google Ads & Meta (Instagram) Ads. The aim from the client was to understand if the ad strategy was adequate to drive sales alongside understanding if the ad tracking was in an appropriate setup to aid insights / performance.

Approach

After some initial consultation, an audit of the ad platforms (Google Ads / Meta) alongside the infrastructure (Google Analytics / Wordpress) was carried out. This concluded with some recommendations on adjustments to take to certain tracking as well as thoughts on where the ad strategy could be improved / tested upon.

Results

Several quick wins such as the introduction of Google Search Console to provide additional insights for SEO purposes alongside the potential traffic driving on Influencer based imagery / partnerships has been leveraged to increase overall site engagement alongside overall sales from a steady paid advertising approach.