About me

After graduating university with a Mathematics & Statistics degree, my first job was as an Optimisation Analyst for the London based independent digital agency Infectious Media in early 2013, who were acquired by Kepler Group in 2020. Throughout this time I have learnt a lot of knowledge primarily in the Programmatic space but also extending into other digital channels such as Paid Social, Paid Search, Affiliates & Commerce. I spent 12.5 years agency side, culminating in becoming Biddable Product Lead where I got involved in more broader consulting engagements as well as building automations / products to drive more efficient marketing.

In August 2025, I started my own Consultancy to focus on Martech / Adtech, supporting brands on their journey whilst upskilling & building technology where relevant.

My core skill areas are:

  • Programmatic from buy side to supply side, best practice & platforms.

  • Paid Social campaigns, specifically with expertise on Meta.

  • Website tagging & pixels, including server side tracking / conversion APIs.

  • Optimisation of paid advertising campaigns cross channel.

  • Building a technology stack for paid / non-paid marketing.

  • Understanding the flow between Martech & Adtech.

  • Data Privacy & the implications to advertising.

  • Identity Readiness, legacy advertiser identifiers vs new solutions.

  • Ad Quality, the role of brand safety, ad fraud & supply path optimisation.

Platforms of focus includes:

  • Paid Search (Google Ads / Microsoft Ads / SA360 / Amazon Sponsored Ads)

  • Paid Social (Meta / TikTok / Snapchat / Pinterest / LinkedIn / X / Reddit)

  • Programmatic (Majority of DSPs like DV360, Amazon & Yahoo)

  • Analytics Tools (Google Analytics / Adobe Analytics)

  • Adservers (CM360 / Innovid (Flashtalking) / Adform)

  • Tag Management (GTM / Tealium / Ensighten / Adobe Launch)

  • Customer Data Platforms (Tealium / Adobe / Segment / mParticle / Emarsys)

  • Automation Tools (Zapier / Google App Scripts)

CERTIFICATIONS

I am currently certified in the following areas:

  • Google Marketing Platform

    • DV360

    • CM360

    • SA360

    • GA4

    • Privacy for Agencies

  • Google Ads

  • Meta

    • Digital Associate

    • Media Buying (expired)

    • Marketing Science (expired)

    • Marketing Developer (expired)

  • Amazon

    • Sponsored Ads

    • DSP

    • Marketing Cloud

  • Apple Search Ads

  • DoubleVerify

  • Appsflyer

  • Adobe

    • Analytics Practitioner (expired)

    • Advertising Cloud (expired)

  • Snapchat

  • Pinterest

  • TikTok

  • Innovid (Flashtalking)

    • Campaign Management

    • Creative Development

  • Adform

    • Adserving (expired)

    • DSP (expired)