About me

After graduating university with a Mathematics & Statistics degree, my first job was as an Optimisation Analyst for the London based independent digital agency Infectious Media in early 2013. Throughout this time I have learnt a lot of knowledge primarily in the Programmatic space but also extending into other digital channels such as Paid Social. I currently work as a Biddable Product Lead at Kepler EMEA, who acquired Infectious Media in November 2020.

My core skill areas are:

  • Programmatic from buy side to supply side, best practice & platforms.

  • Paid Social campaigns, specifically with expertise on Meta.

  • Website tagging & pixels.

  • Optimisation of paid advertising campaigns cross channel.

  • Building a technology stack for paid / non-paid marketing

Platforms of focus includes:

  • Paid Search (Google Ads / Microsoft Ads / SA360 / Amazon Sponsored Ads)

  • Paid Social (Meta / TikTok / Snapchat / Pinterest / LinkedIn / X / Reddit)

  • Programmatic (Majority of DSPs like DV360, Amazon & Yahoo)

  • Analytics Tools (GA4 / Adobe Analytics)

  • Adservers (CM360 / Flashtalking by MediaOcean / Adform)

  • Tag Management (GTM / Tealium / Ensighten / Adobe Launch)

  • Customer Data Platforms (Tealium / Adobe / Segment / mParticle / Emarsys)

  • Automation Tools (Zapier / Google App Scripts)

CERTIFICATIONS

I am currently certified in the following areas:

  • Google Marketing Platform

    • DV360

    • CM360

    • SA360

    • GA4

    • Privacy for Agencies

  • Google Ads

  • Meta

    • Digital Associate

    • Media Buying (expired)

    • Marketing Science (expired)

    • Marketing Developer (expired)

  • Amazon

    • Sponsored Ads

    • DSP

  • Apple Search Ads

  • DoubleVerify

  • Appsflyer

  • Adobe

    • Analytics Practitioner (expired)

    • Advertising Cloud (expired)

  • Snapchat

  • Pinterest

  • TikTok

  • Flashtalking (Mediaocean)

    • Campaign Management

    • Creative Development

  • Adform

    • Adserving (expired)

    • DSP (expired)