Stone Ward
Challenge
Stone Ward, a full-service US agency, partnered with a national fitness brand for paid advertising. The complex tracking across diverse events and platforms required a comprehensive review to ensure accurate performance measurement and business outcomes.
Approach
The audit focused on GTM as a primary tag management tool. We replicated the funnel for varied marketing events, concentrating on 5 core lead gen journeys and a multi-step purchase funnel.
Results
Identified critical improvements for tag firing and deduplication. We evolved their tag management governance, enabling more consistent tracking and accessible data points to power higher-performing marketing pixels.
“We enlisted Jonathan for a conversion tracking audit for a national fitness chain. The analysis showcased areas for pixel tagging improvement and greater platform consistency, allowing for effective optimisation and accurate reporting. Jonathan's deep platform knowledge is a very rare skillset.”
