OTHER KEY CALLOUTS

SOCIAL / SEARCH HIGHLIGHTS 📱

• Meta have released some detailed collateral on how GenAI text solutions work in their ads product (Meta)

• Snapchat have showcased their new app power pack for app download campaigns (Snapchat)

• Google have released their POV on anti-trust findings in the US DOJ Search case (Google)

• Meta have released Instagram on iPad as an unique app (Meta)

• TikTok have released new collateral on the impact of their search ads product (TikTok)

• Reddit have done a AMA on their ads solution (Reddit)

• Google have released a few new reporting enhancements for holiday season (Google)

• Meta have showcased reels growth, value rules & threads ads in a new blog post (Meta)

• WhatsApp status ads are incoming for Meta advertisers (Meta)

• Reddit showcases their new 6s Video Views optimisation goal, mirroring other social platforms (Reddit)

• Google have introduced new options for YouTube, including some side by side ads solutions (YouTube)

• Google have made updates to Demand Gen campaigns (Google)

• LinkedIn rolls out AI by default to their platforms and expands off-LinkedIn data usage in ad targeting (LinkedIn)

• Pinterest introduces new ad solutions including top of search ads (Pinterest)

PROGRAMMATIC HIGHLIGHTS 🌐

• Amazon have released some collateral on how AI is being used in their ads solutions (Amazon)

• DAZN partners with TTD to evolve their programmatic ads offering (OTTWatcher)

• Microsoft have released a new media marketplace solution to showcase all potential publisher deals across DSPs (Microsoft)

• CNN are the latest publisher to join Ozone’s ad solution, expanding into the US (MediaLeader)

• Kargo have integrated their premium ad formats / inventory into Amazon DSP (GlobalNewswire)

• Smartly have moved into a non-social space, integrating with Spotify Ads (Businesswire)

• Adsquare have announced an integration with Amazon Marketing Cloud for cleanroom location analytics (LinkedIn)

• Google have partnered with Criteo within SA360 to enhance their commerce media offering (Criteo)

• Amazon have announced a direct partnership with Netflix, to allow the ability to buys ads on Amazon DSP (Amazon)

• OneDSP launches as a publisher centric DSP in Switzerland (Ringier)

• Magnite acquires Streamr.ai to enhance AI driven CTV buying (Magnite)

• Pubmatic have onboarded a new integration with PayPal Ads to drive commerce buying (Pubmatic)

• Rembrand have merged with Spaceback, to power AI creative including social in display (Rembrand)

• SiriusXM have integrated with Amazon DSP for audio inventory (Podnews)

• Verve have acquired Captify as a core onsite search provider (Verve)

• Vistar Media partners with Clear Channel Outdoor for DOOH buying scale (Vistar)

• TTD and Acxiom upgrades their partnership on UID2.0 with Kokai (AdExchanger)

• VideoWeek unveils their newest CTV EU guide for 2026 (VideoWeek)

• Amazon DSP upgrades it inventory hub with a new Commitments UX (Amazon)

IDENTITY HIGHLIGHTS 🆔

• Roku expands their CTV FAST offering in the UK (Roku)

• Roqad acquires Zeotap to enrich EU centric identity authentication (AdExchanger)

• CNIL have fined Google €325m for Gmail spam email concerns (CNIL)

• Google have announced that their Ads API releases will now be monthly (Google)

• Google have released new capabilities for web / app campaigns in Google Ads (Google)

• Dentsu and Chalice / Index Exchange have announced a partnership for custom algorithms (NewDigitalAge)

• Google have released a new post on the impact of AI on lead generation (Google)

• Amazon will introduce further AI enhancement to the seller side via Bedrock (Amazon)

• Scope3 have put out a blog on the business case for agentic advertising (Scope3)

• IAB Europe have put out a new whitepaper on the impact of AI in ads (IAB)

• EU Data Regulators are reviewing the possible removal of consent banners with an adapt cookie law (Politico)

• Adobe have released some new best practice for Analytics (Adobe)

• Google release AI Mode in Spanish, joining English as the only 2 languages (Google)

• Bedrock announces a partnership with Anonymised for ID-less audiences (ExchangeWire)

• PyMC Labs have released a great comparison of MMM between themselves & Google Meridian (PyMC)