Healthcare Brand
Challenge
The brand manages multiple orthopaedic websites across the US with disparate structures. They required a plan to standardise their digital presence on a unified platform while maintaining a powerful, data-driven backbone for marketing.
Approach
A multi-site audit was carried out across 4 unique websites, focusing on SEO / SEM themes and the underlying WordPress infrastructure. This included complex tracking for phone calls and appointments via 3rd party hosted forms.
Results
Delivered 8 core recommendations including standardised data layers, call tracking, and consent management. The brand is now leveraging this to curate data flows in a HIPAA-compliant manner with a best-in-class templated structure.
“Jonathan quickly got to grips with the brief, was proactive about engaging with stakeholders and ultimately presented back an audit report with exactly the right focus and level of detail. He clearly has detailed and up-to-date knowledge of the entire space.”
