Healthcare Brand
Challenge
Challenge
〰️
Challenge 〰️
A Healthcare brand look after multiple orthopaedic / healthcare websites that differ in their approach to structure and marketing efficiencies based predominantly in specific US States. They had a plan to bring standardisation to website build but with a strong backbone for marketing.
Approach
Approach
〰️
Approach 〰️
A website audit was carried out across 4 unique websites, focusing on SEO / SEM themes, the underlying infrastructure of WordPress which the websites were built on and the tracking of key events such as phone calls + appointments, with the latter sitting on a 3rd party hosted form.
Results
Results
〰️
Results 〰️
8 core recommendations were provided, including consistency with data layers, call tracking and consent management. The brand are leveraging this to curate data flows in a HIPAA compliant manner for marketing whilst also creating a best in class templated structure to roll out across all their properties.
Client Testimonial
TIM CLOSS | CTO
“We commissioned Jonathan to perform an audit of multiple disparate websites from a Martech/Adtech perspective, then make recommendations about ideal future stack for a consolidated platform. Jonathan quickly got to grips with the brief, was proactive about engaging with the relevant stakeholders and ultimately presented back an audit report with exactly the right focus and level of detail. He clearly has detailed and up-to-date knowledge of the entire space, and we would certainly use Jonathan again for any similar consulting.”