February 2026 Edition

DIGITAL ROUNDUP

Welcome to this month’s edition of the roundup to some core updates in the digital advertising industry. NB: the following represents my own opinion

Monthly Deepdive

TBC

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The Agentic Lowdown

Your monthly review of all things Agentic AI and its impact on AdTech / MarTech

PubMatic Launches Agentic Operating System to Power Next-Gen Agent-to-Agent Advertising

AI Co-Pilot Automates Ad Planning Workflows, Transforming RFP to Activation in Hours

Alexa Leaves Echo: Amazon's AI Chatbot Expands to Web and Revamped Mobile App

Magnite Launches Seller Agent in SpringServe, Advancing Agentic Advertising Transactions

Yahoo DSP Automates Media Buying with New Agentic AI Capabilities for Real-Time Optimization

Walmart Connect Unveils AI-Powered Retail Media: Future of Advertising Transforms Outcomes

Walmart Connect

NBCUniversal Pioneers Agentic AI for Cross-Platform Premium Video Ad Buying

NBCUNIVERSAL MEDIA

IAB Tech Lab Unveils Bold Roadmap to Integrate Agentic AI into Digital Advertising

Microsoft Launches AI Copilot Checkout and Brand Agents to Instantly Drive Conversions

Microsoft Advertising

Microsoft's Copilot Checkout and Brand Agents Power Conversational Commerce and Conversions

Microsoft Advertising

Google and Apple Join Forces: Gemini AI Powers Next Generation of Siri and Foundation Models

News from Google

Jivox Rebrands as DaVinci Commerce, Secures Funding to Power Agentic Commerce Marketing

DaVinci Commerce

Infillion and Yobi Partner to Bring Walled Garden AI Performance to the Open Web

Social Highlights

Key movements across the social landscape

Demystifying Creative Diversification: Maximize Campaign Performance with Smarter Asset Strategies

Facebook Business

Reddit Max Campaigns Boost Conversions 27% with AI-Powered Audience and Creative Insights

Jenova AI Executes $1 Million Acquisition of MCP Community Social Media Assets

Roblox expands its advertising platform, offering new immersive ad formats for brands

Search Highlights

Evolutions in search engine marketing and SEO

Gemini AI Simplifies Search Trends Exploration: Automates Discovery and Comparison for Faster Insights

Google Ads Launches New Campaign Total Budgets for Simplified Spend Management

Microsoft Advertising Upgrades Performance Max and Location Targeting for Geo-Targeted Campaigns

Microsoft Advertising

Programmatic Highlights

Updates across the programmatic and CTV landscape

DoubleVerify Unveils Cutting-Edge Authentic Streaming TV Solution at CES 2026

The Trade Desk drives programmatic health with OpenAds publishing partners

Basis and Mediaocean Partner to Automate the Entire Media Lifecycle

OpenX API Deal Gets Pinterest's TVScientific Closer to the Bidstream

PayPal Ads Unlocks Commerce Advertising Power with Transaction Graph Insights and Measurement

PayPal Newsroom

Comscore and The Trade Desk unlock audio advertising reach with new measurement capabilities

Nielsen's The Gauge: Precision Audience Viewing Behavior Across Key TV Delivery Platforms

DV360 Unlocks Biddable Live Sports: Boost Performance with New Programmatic Capabilities

Amazon Ads refines view-based attribution for store ads, changing conversion metrics reporting

Unlock Efficiency: IAS Total Visibility Delivers Transparent, Automated Programmatic Ad Supply Path Optimization

Integral Ad Science

CIMM and WFA Launch Strategic Review of European Cross-Media Measurement Standards

Deliver High-Intent Promotions and Direct Offers Without the Black Box of Ad Tech

Legal Highlights

Navigating the complexities of privacy and regulation in AdTech / MarTech

Meta's AI Chat Privacy Policy Shift Fuels Targeted Ads Concerns

EU Commission reveals DMA review feedback: Next steps for digital market regulation unveiled

European Commission

CNIL clarifies conditions for obtaining cookie consent once for multiple devices

Identity Highlights

Evolving identity solutions and first-party data strategies

Google Ads Developer Blog Announces 2026 IP Address and Session Data Changes: Prepare Now

Google Ads Developer Blog

AudienceReport Q1 Update: New features enhance data analysis and identity resolution

AudienceProject

From the Feed

Personal thoughts and commentary shared on LinkedIn this month

JDS Plus launches DV360 Training for Free

How advertisers buy X via Google Ads

In The Press

External thought leadership and industry features

"X claims an ad comeback, reality proves out a different thesis"

"X Loophole: Why Google Ads May Still Appear There"

Featured Success Story

Deep dives into client case studies

Geneanet: Driving Paid Search Innovation

Explore Case Study