MoreYoga
Challenge
MoreYoga is London's most affordable Yoga class provider with 40+ studios & growing at a fast pace. The marketing team required support to review their internal marketing setup, across their paid marketing channels & infrastructure, which combined a WordPress backend with a custom MindBody servicing model.
Approach
After a thorough audit to understand the unique setup of the MoreYoga web properties, an action plan was put into place to develop more accurate marketing tracking with the ability to scale up as studios / pricing models continue to increase. This was then built into data architecture that was deployed in both client & server side GTM, pushing more trustworthy & enhanced data signals into Google Ads, Meta, TikTok, Pinterest, Reddit & Google Analytics. Consent management was also made stronger through a more rigourous implementation of Cookiebot.
Results
Since adoption, both marketing & analytics platforms have now benefited from enriched, consented 1st party signals that have allowed more flexible optimisation within ad platforms. Through Conversion APIs, quality scores have significantly improved alongside a more accurate view on calculating ROAS. Analytics platforms have also been enabled to capture stronger variables like user type, affiliated studio & marketing channel to aid conversion path analysis.
❝ From the word go, Jonathan has been an exceptional partner to work with. He took time to undertake a deep dive into the complexities of our set up, ensuring the scope of work would deliver the outcomes we desperately needed. He was quick to highlight areas that we hadn’t considered, give advice and work closely across our entire team.
It has been an immense pleasure to work with such a dedicated, efficient professional with such extensive experience - a wizard who is able to connect the dots, enrich our own team’s understanding and get the job done. ❞
