Providing Digital Advertising Expertise since 2013

Welcome to my hub of all things digital advertising, spanning all things bought programmatically to more legacy mediums such as Paid Social & Paid Search. I am Jonathan, an experienced digital marketer based in London, UK with the core goal of providing transparency on key topics / trends within the digital ads ecosystem.

Simplifying the technical nuances

I pride myself of taking complicated topics across infrastructure, activation & measurement, making it easier to understand for all key stakeholders to make fundamental gains in your advertising strategy.

Cutting through the noise

The digital advertising ecosystem continuously evolves, bringing complexity alongside innovation. I hope to provide expertise through thought-leadership and education through my work on this website.  

Doing the basics right

Attention to detail is critical in any form of digital advertising, whether this is campaign build, ad trafficking or infrastructure design. Those little checkboxes or settings are imperative to know about.

Keeping up to date

Monthly Digital Roundups summarises the key stories impacting the digital advertising ecosystem, with deepdives into the most important changes alongsides the latest updates in the search / social / programmatic / identity spaces.

“I have had the pleasure of working with Jonathan for several years, and his work ethic, attention to detail, and extensive knowledge of the AdTech landscape are truly exceptional. During his time supporting us at TUI, Jonathan made a significant impact by delivering large-scale projects that greatly enhanced our marketing maturity. His efforts in automating time-consuming processes not only improved efficiency but also allowed our team to focus on more strategic initiatives.”

Rob van den eshof  |  TUI

Brands I’ve worked with

Latest & greatest

Here are my latest in-depth guides on topics within the digital advertising ecosystem:

Featured
The state of Adservers in 2025
The state of Adservers in 2025
snakeoil.png
What is the latest snake oil in AdTech? (with Memes)
3 big updates for Meta Ads
3 big updates for Meta Ads

In the press

Publications featuring myself in the trade press / publications:

Programmatic marketing must address concerns around data privacy

The Drum: Data & Privacy

Omnichannel Marketers Have Outgrown Third-Party Cookies, Even If Google’s Still Holding On

AdExchanger: Data-Driven Thinking

AdExchanger

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Digiday

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PerformanceMarketingWorld

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The Drum

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AdExchanger 〰️ Digiday 〰️ PerformanceMarketingWorld 〰️ The Drum 〰️

LinkedIn Posts

Featuring some of my latest LinkedIn posts on adtech related topics:

Want to follow me on LinkedIn? Click the link in the footer!

Want to know more?

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